and another day of getting closer to the launch of our new program but, in the meantime, some thoughts on current issues:

1. Yesterday’s subscriber email on the Los Angeles Times “discovery” drew a huge response with many of you saying you were happy to see it and that it reminded you of the importance of followup. Everyone who knows us knows we firmly believe our emails are the key to making great money without working hard. We have never been willing to use the old sales theory that says you should talk to “everyone in the world because someone will eventually buy.” Our thinking is that we will talk to a few but do business with a high percentage of them. The results prove our theory works well. Our regular email subscribers get the benefit of the inside information behind this so don’t forget to request your subscription (info@lazywealth.com, Subscription) so we can give you the best inside information ever.

 2. Along the lines of customer service, AMC send an email today highlighting the importance of sending the regular followups to your prospects. Since AMC only takes about 30 minutes a month and since they handle all phone calls and customer service, it is not too difficult to send followup letters once a month. We averaged two enrollments per month from our followups! When you are part of a program this simple it pays to take an extra 30 minutes!

3. Post card mailings are still producing and still sometimes leaving you frustrated. The mailing lists are of people who have not just expressed an interest in a home business but have purchased information more than one time. The list are carefully assembled and have historically done real well but mail is, like other marketing, a moving target that we approach scientifically but can’t always guarantee the results. In the long run your marketing should include both direct mail and print and, for those of you who are smarter than us, internet marketing! More about this in our regular emails.

 4. One nice thing about being here in Florida is that spring training is coming soon so there’s excitement in the air. It is also cooler now than it will be in a few months. Florida’s highways are in great shape overall so driving is fun. My son and I will have a day of exploring tomorrow, one of the nice things about making a living without a “real” job!

 So much going on right now as we tie all the pieces together to hit our next growth phase running.

 It’s nice to have you along.

 We are working hard, but having fun.

Mr. Lazy

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