The Mind of the True Entrepreneur

The Mind of the True Entrepreneur .

I received a letter recently from someone who is determined to make a mark as an entrepreneur. This individual is committed to success but, like so many of you, frustrated that his initial efforts are not yet successful. And even more frustrated with the lack of encouragement from his friends and family. Maybe you feel the same way!

The letter got me thinking about this lonely endeavor called entrepreneurship. We often see pictures, stories, and examples of people who live the great life, who drive the exotic sport cars, spend their days lounging on their yachts, and tell how they do what they want whenever they want. Worse, they tell us how they reached their success with hardly any work at all, and can make as much money as they want for as long as they want.

We live in a country that asks you to work hard in your pursuit of the American Dream. But school doesn't teach us how to make money. And chances are your parents are not wealthy, so they couldn't teach you. And you haven't won the lotto. In fact, most people dream of success but never expect it.

So why am I telling you this? Because of that letter I received asking why other people tell you “...all that stuff is too hard, too risky, takes too much money, you have to be too lucky, and 9 out of 10 businesses fail... its been kind of frustrating when I talk with people about what I am doing and all they tell me is I'm stupid for trying”.

I suspect some of my readers/students/friends feel the same way about me: I mean, you have really been lucky, Mr. Lazy. You got in at the right time. Or maybe they think I was born with money. Or I am just a lucky person.

If you recall my sales letter (for those of you who ordered my Guide, “Take a Really Fast Drive down the Lazy Road to Truly Great Wealth!” ) you know I had struggles. I tried lots of money making ideas, but it wasn't until I was laid off and over 40 years old that I learned the true meaning of the word struggle. I became an entrepreneur because I couldn't get a job! I am not a business genius, did not grow up rich, do not live in a 10,000 square foot waterfront mansion, own a 100 foot yacht, or drive a Ferrari.

But I live well and now define success this way:

Success is never having to get up
in the morning and go to work
for someone else!

Let me explain: anyone who has lots of money can spend all of it on vacations, clothes, cars, and other luxuries. Or that same person can live well while helping others. I have a chance to volunteer to help others, I get lots of time for family and friends, and I feel good at the end of the day. Think about how different that is from going to a job you dislike, fighting traffic every day, and then coming home to mailbox full of bills.

Now, back to that letter and the questions about the lonely life of trying to make it on your own, and maybe a few ideas that will help you. Mr. Lazy loves hearing from you and really loves sharing his experiences. Maybe they will help you .

(Q. is the Question
R. is Mr. Lazy's Response.)

Q. I don't even know how to explain what I'm doing when people ask me.

R. Perhaps the most common mistake made by entrepreneurs is telling someone else what you are up to. Its a mistake we all make! After all, you have to be excited about something in order to tackle it. But your friends are not excited about it; if they were they would be doing it. (This is a little off track but how many times has someone come to you with the next great multi-level marketing idea? I mean excited! Yet, before long they stop mentioning it? The next time they come to you with a money-making idea you are probably cool to it. By the third time, its “get outta here!”) We live in a society of ideas. But ideas alone never accomplished anything, yours included. So, when you tell someone about your I-am-going-to-be-so-rich idea you can't blame them for being skeptical.

But the reason goes even deeper: other people may be your friends but they don't want you to be wealthy! It is a heckuva lot easier to be poor than it is to be rich. Staying poor requires no preparation, planning or perspiration. You can sleep in, tell your friends what a rotten world this is, and remark how lucky the rich are! How many of your friends have the guts to take the risk you are taking?

Don't say a word to your friends until after you are successful. Then let them wonder how you got so smart all of a sudden.

As you forge your future build your memories for your personal satisfaction because, if you look to others for validation you will have a long, sad life. Your friends and family will never see your entrepreneurial accomplishments through your eyes. The journey along the road to success has lots of highs and lows, but the results are so well worth it you should push yourself daily to achieve success. Just don't tell anyone!

Q: What do friends ask you about your work?

R: Nothing. Some are jealous, some just know I got lucky, some probably think I inherited something. I often walk along the beach in the evening (while they are fighting traffic to get home from their jobs) wondering why they don't ask me how to do what I do. Most people are so stuck in their lifestyles that they will never change. It took me a while to stop worrying about them. But I don't have to tell them what I do, they see the results.

Q. Does anyone think financial freedom is really possible?

R. Isn't that an interesting question? How many times have you heard
someone say: “The only way Ill ever get rich is if I win the Lotto” or “You can't get rich unless you have a rich uncle.” People know success is possible; after all, someone is driving a Mercedes, taking cruises, and living in a mansion.

When I was playing baseball I played with some incredibly talented athletes. Many played until they could no longer compete with talent alone. Almost anyone can perform to a mediocre level—a job!—but very few can go to the top own the company! Those who succeed accept their limitations, improve their weaknesses, look to other successful people, put the blinders on and stop listening to the negative thinkers.

Q. So how do you define an Entrepreneur, Mr. Lazy?

R. Easy. The Entrepreneur is one who is not going to let someone else determine his or her future.

Q. It can't be that easy, can it?

R. I never said it was easy. The hardest thing you will ever do is become your own boss because then you never have anyone to blame for your mistakes. You don't have someone else writing your paychecks, paying your benefits, thinking for you. But what you do have it control, complete control over your future and that of your family. You make time for work, for play, for exercise, for learning, for travel, according to your schedule.

It takes guts to be an entrepreneur. When I designed LazyWealth™ I had certain ideas I wanted as part of my business: I wanted to work when I want, from wherever I am. I wanted to do so without phone calls. I wanted to help people and see the results of my efforts. And I wanted something I could teach others. LazyWealth satisfies each.

Conclusion: I didn't mean to ramble on so much but entrepreneurs are a special breed to me, deserving of all the love and care they can get. For several years I worked with a firm that sold mid-sized businesses. Most of the owners had started their firms from scratch but were ready to sell due to age or retirement. I sat with people who were self-made millionaires who apologized for their limited education level, their lack of sophistication, and the fact that their companies never grew larger. Yet they employed people for many years, gave their families a great lifestyle, and enhanced everyone around them.

Ill never forget a conversation I had with an owner in Littleton, Colorado, just before he sold his firm. “Until I met you,” he said, “I thought I was the only one who considered the business owners life a lonely one. Oh, I made lots of money and am proud of some of my accomplishments, but it was so frustrating not having someone to talk to. My employees think I make too much money. My kids think money falls from the sky. And my wife never really understood how gutwrenching so many of my decisions were. All in all, though, I wouldn't trade it for anything. I couldn't imagine getting up and having to report to someone else for work. Having someone else tell me when and how to do things. Having my ideas either taken by someone else or squashed. I guess I was just born an entrepreneur.

And that's what got you this far. You have that fire in your belly, that unstoppable desire to control your life, that fear that you might die without ever taking a chance. Let me help you along the way. If you have not yet ordered your copy of “Take A Really Fast Drive Down the Lazy Road to Truly Great Wealth”, click here to place your order.

Thanks for listening.

Larry Oxenham
Aka, Mr. Lazy

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